- Credits
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Within the first 5 seconds. Sometimes less! 
One thing I notice is if the YouTuber is reading from a prompt card or always looks away from the camera every 2 seconds. I can understand it's difficult to look at a camera lens that has no response, but it just looks awkward when you're watching someone. That makes it look like they are trying hard to make...a..video, rather than making a video to help people solve a problem or just to entertain.
I think another aspect is if it feels like I'm watching a TV show or news report. If I click a on a video I expect to get a real person telling me real information. It's fine to add b-roll and other clips to backup what the YouTuber is saying, but if the person narrating the video sounds scripted, I'm not buying it. I think the YouTuber should talk like they would do if they were next to you, rather than a polished TV show.
So yeah, reading script = forced. Talking like you're a friend at Taco Bell = authentic.
What does it for you? Do you even hang around and watch videos that are super polished?
One thing I notice is if the YouTuber is reading from a prompt card or always looks away from the camera every 2 seconds. I can understand it's difficult to look at a camera lens that has no response, but it just looks awkward when you're watching someone. That makes it look like they are trying hard to make...a..video, rather than making a video to help people solve a problem or just to entertain.
I think another aspect is if it feels like I'm watching a TV show or news report. If I click a on a video I expect to get a real person telling me real information. It's fine to add b-roll and other clips to backup what the YouTuber is saying, but if the person narrating the video sounds scripted, I'm not buying it. I think the YouTuber should talk like they would do if they were next to you, rather than a polished TV show.
So yeah, reading script = forced. Talking like you're a friend at Taco Bell = authentic.